“We've found Peerfocus to be extremely responsive. When we've had software recommendations [...] they not only built our idea, but shared the innovation with all of their clients. And we benefit when other clients have new ideas too.”
Jessica Brown
Manager, Knowledge Services
AACSB International

Case Study: AACSB

The Association to Advance Collegiate Schools of Business (AACSB) is an international organization with over 1,100 members in 70 countries. AACSB offers accreditation to business programs along with training and networking opportunities for business school educators. A key component of their services is their strong survey and benchmarking research.

The Challenge: Surveys and Benchmarking

AACSB runs 7-10 surveys a year. They have one of the biggest databases of business education benchmarking data in the world.

It's been a long time since surveying was a pen and paper proposition but it doesn't mean that moving surveys online has been an easy transition. When AACSB first put their surveys online, they hired outside web development consultants to put them up every year. The learning curve for the consultants was always steep. Staff were spending time delving into web technology instead of focusing on their core strength: research. These early forays into online surveys also had limited functionality compared to what's available now with Peerfocus.

Introducing Peerfocus

AACSB made the decision to partner with Peerfocus. The Peerfocus web engine offered a number of benefits over the old system:

Association members love it:

It's cost effective:

Peerfocus offers excellent customer service:

"We've found Peerfocus to be extremely responsive. When we've had software recommendations like looping functions, they not only built our idea, but shared the innovation with all of their clients. And we benefit when other clients have new ideas too."

"They have really gotten to know our business, so the learning curve is minimal. We love that they know how we think and what's important to us!"

- Jessica Brown, Manager, Knowledge Services, AACSB